International business is more complex than ever before. Success in every sector is now seen in global terms. Yet success in working with colleagues from different cultures is no easy goal. In order to connect, we have to communicate effectively and we can only do this in an atmosphere of mutual respect, understanding and trust. Cross-cultural training helps you understand the underlying cultural values that drive behaviour'you first understand your own cultural background and then other people's.

About the author: Brenda Townsend Hall is a writer and trainer in the field of cross-cultural awareness and business communications. She is an associate member of ITAP Internationa (www.itapintl.com).